About US
Kerala’s Trusted Brand for Authentic Spice Blends
City Master Chef is one of Kerala’s fastest-growing FMCG brands, trusted for its wide range of authentic Indian spices and premium spice blends. From the ever-popular Chicken Masala to our unique Arabian Mandi Masala, every product is crafted with care to deliver the real taste and aroma of Indian and Arabian cuisines.
Journey in Authentic Indian Spices
Founded in 2013, City Master Chef began its journey with a simple vision – to spread the true flavor of spices from farm to table. Since then, we have been delighting kitchens across Kerala and beyond, making every meal richer, tastier, and healthier.
Premium Masalas & Spice Blends
Today, our portfolio includes 50+ products, each created with a relentless focus on quality, purity, and consistency. We never compromise on taste or authenticity, ensuring that every spice blend carries the essence of tradition with a modern touch.
Food, Flavor & Aroma
At City Master Chef, we believe food is more than just a meal – it’s an experience. That’s why we are committed to delivering premium-quality masalas that make every dish truly special. Whether it’s your daily curry, festive biryani, or an Arabian delicacy, our spices bring recipes to life.
Discover the Authentic Flavors of India & Arabia with City Master Chef
Savor Authentic Flavors and Everlasting Taste in Every Bite
Enjoy tasty food with rich authentic aroma that delights every bite.
Mission – Pure Indian Spices
Crafting authentic masalas and flavors with premium quality, merging tradition and innovation to bring taste and health in every bite.
Vision – Leading Kerala Masala Brand
To be India’s leading FMCG brand for authentic spices, organic essentials, and baking flavors—crafted with premium farm-to-fork quality and unforgettable aroma.
Why Choose City Master Chef?
City Master Chef delivers authentic, hygienically packed ingredients that keep freshness and aroma intact. With flavors from Indian and Arabian cuisines, we bring premium quality and taste straight to your kitchen.
Meet Our Founders
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MUHAMMED SHAFI
The journey began in 2000 with the establishment of a computer service and education center. In 2007, the business expanded into the real estate sector and the FMCG grocery supermarket segment. Over the next seven years, the focus completely shifted to construction and residential plot development. By 2018, the company entered into business township rentals, taking charge of infrastructure and alterations. The business is led under a professional LLP model in real estate, while also managing and nurturing the City’s Master Chef FMCG brand.
SHUHAIB PALLIYATH
The story started in 2004 as an accountant in a local grocery shop. By 2007, the journey into entrepreneurship began with the launch of a grocery wholesale shop. In 2012, another milestone was achieved by opening a grocery supermarket in the hometown. The year 2016 witnessed the creation of RUMS Marketing, a distribution company managing renowned multinational brands like Horlicks, Ferrero Rocher, and Pillsbury. In 2018, the business proudly introduced its own brand, City’s Master Chef, with a mission to expand its presence across Kerala within five years.
USMAN MT
With a passion for business and a commitment to growth, the journey took shape in 2012 by becoming a partner of City Super Market. Every business matter was approached with dedication and perseverance, gaining valuable experience across different areas of management. In 2018, a new chapter began by officially joining the Master Chef family as a business partner and production manager. Since then, the focus has been on enhancing production standards, strengthening operations, and contributing to the brand’s steady expansion throughout Kerala.